#40 Case study: Optimizing churn for a product at scale - with Mathias Kluge

This is the first case study where the Product Bakers made a deep-dive into a real-world project with Product Lead Mathias Kluge. Mathias shared how he and his team identified churn reasons and the process of finding solutions.  Besides reducing churn by over 40%, Mathias faced also many challenges and made a lot of learnings which are shares in this episode.   Table of content: 00:30 - Intro Mathias Kluge (Matze) 03:05 - From Product Design to Product Management 03:55 - When to start looking at churn 06:35 - Defining, gathering, and analyzing data 11:25 - Creating hypothesis with your team 15:15 - Best practices to analyze churn 17:50 - Defining success metrics & KPIs 23:30 - Preparing the backlog & the solution 24:45 - Prioritizing & negotiating 30:05 - Collaborating with Designers 37:35 - Explaining problems not solutions 38:55 - Mathias’ key learnings 41:30 - Debrief Alex & Christian   Mathias online: Linkedin: @matkluge    ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍 Website: https://www.product-bakery.com/