#35 Customer journey mapping to get the big picture

The topic of user story mapping has been discussed many times recently. In this episode, the product bakers focused on the counterpart: customer journey mapping. Alex shares his experience and discussed with Christian when and how you should start working with a customer journey map. As always, Christian also tried to better understand how you can combine customer journey and user story mapping.   Table of content: 00:30 - Intro by Christian 01:10 - What is customer journey mapping about? 04:00 - Structuring a journey map 05:45 - When to map out a customers journey 07:20 - Customer journey map vs. user story map 09:45 - Speeding up the product discovery  13:40 - Death through perfectionism   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍 Website: https://www.product-bakery.com/