#3 Managing hyper growth with the help of a design system

This time, Christian interviews Alex Dapunt about his career path and work experience. He initially wanted to become an architect but then landed in the Digital Design Space.  Alex started his career in an Italian agency and then moved to Munich and finally to Berlin where he started working for SumUp where he became the Head of Design. Over 4 years Alex scaled up the Design team from 4 to 40 people before he left the hyper-growth startup.  Besides a lot of hiring and building up a Brand & Product Design Team, he shares the importance of introducing a design system to scale in hypergrowth.  If you're interested in his work check out the design system Circuit UI on Github.    Episode Minutes: 0:28 - Introduction of Alex Dapunt 6:00 - Key design challenges in companies 8:00 - Cross-functional design collaboration 12:20 - Leading a Design Team to build a customer-focused design system 15:50 - Decision-making process to build a design system 18:55 - Potential downsides of a design system 21:50 - Design system & branding 27:00 - Establishing a design system in cross-functional teams & multi-products 30:00 - Alex’s key takeaways & summary    Connect with Alex: Website: www.alexdapunt.com Linkedin: @alexdapunt  Twitter: @alexdapunt   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍Website: https://www.product-bakery.com/