#15 The role of UX in the most played computer game League of Legends - with Alex Wheeler @Riot Games

Humans love to play games! So does Alex Wheeler, Senior UX Designer at Riot Game. Alex spent many years developing the UX for champions of the most played online game League of Legends.  Alex shares great insights about the whole process of developing e.g. a new champion or changes on the client-side for more than 120 Million active users. He touched all the parts from the discovery and wireframing to the development and rollout.  Next to that, he shared why friction in UX and games is so important. Table of content: 0:30 - Intro Alex Wheeler 4:35 - The addicting nature of computer games 6:45 - Intentional friction the UX 9:45 - Developing champions in League of Legends as UX Designer 15:00 - Persona-based product development 18:00 - Product discovery in gaming & LoL 20:50 - Role & collaboration with Product Managers & Owners 25:15 - When employees are users of your product 30:00 - Using data to design experiences 36:15 - Rolling out updates & new features 39:30 - Designing for 26 countries with different languages & cultures 43:50 - It’s all about documentation 46:10 - Alex 3 key values of designing user experiences 49:00 - Debrief Alex & Christian   Want to learn more about Alex? https://www.linkedin.com/in/alexwhlr/ https://medium.com/riot-games-ux-design/ux-design-in-the-games-industry-50b0572631c3   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍Website: https://www.product-bakery.com/