Building evidence-guided products - Itamar Gilad (Google, Microsoft, IBM)

On this week's podcast episode, product veteran Itamar Gilad joins us on the podcast to provide insights on implementing evidence-guided principles into product management. He argues that as product managers, we must be driven by evidence to find product success. Featured Links: Follow Itamar on LinkedIn | Buy Itamar's new book 'Evidence-Guided: Creating High Impact Products in the Face of Uncertainty' | Free e-book downloads on Testing Product ideas, ICE Prioritisation, OKRs done right, an...