Carbon Neutral Roadmaps – Chris Adams on The Product Experience

For the 50th episode of The Product Experience, we’re proud to have Chris Adams join us to talk about making your products more sustainable. One of the rare people who’s seen our world from all sides – Chris has been a developer, designer, researcher and product manager – he came on the show to share practical and implementable advice on how to move from intentions to actions.
If you take nothing else from this episode, we urge you to keep this The Ten Ton rule in mind: if you’re making a purchasing decision of more than $30,000 (Dollars, Euros, or Pounds), it’ll have an impact of 10 or more tons of Carbon – so you need to include sustainability as part of the decision criteria.  Even if your firm ultimately doesn’t go for the greenest option, asking the question has a real effect on how vendors prioritise their own practices and development.
Quote of the Episode
I talk about carbon more than sustainability because carbon, in my view, makes it actionable – and helps us resist the temptation of what’s available [in favour] for what’s effective.
Listen if you’d like to learn more about

* Sustainability and how to put it into practice
* Influencing your vendors
* Tools for measuring your carbon impact

Links mentioned in this episode

* Follow Chris on Twitter, at Greening Digital, ClimateAction.tech, The Green Web Foundation, Team ReasearchOps, and LinkedIn
* Chris and Dr Sal Freudenberg gave a great talk on Tech, Climate and Mapping at MapCamp 2019.  For an introduction on how to use the Wardley Mapping approach to illustrate the landscape and initiate change, check out their presentation.
* How to educate yourself – follow all of the Emilys, specifically:

Emily Labram of the UK’s Government Digital Service
Emily Cunningham
Emily Atkin (featured on the What Next podcast on 15 Jan 2020)
Emily Tulloh – and the overview on Workshop on Service design in a climate emergency – What do digital services in a world of net-zero look like?
* And some honorary Emilys:
Maddie Stone
The Beam