What organisations get wrong about market expansion - Chui Chui Tan (Growth and Strategy expert)

Join us on this week's podcast as we explore international product growth with Chui Chui Tan of Beyō Global, an expert in culturalisation. Discover how she helps businesses thrive in new markets by understanding cultural nuances and values. From her user experience roots to her role as a global consultant, Chui Chui highlights the importance of cultural intelligence in product development and international strategy, offering tips even small enterprises can use for growth.Featured Links: Follo...