5 Everyday Examples to Exercise your Jobs-to-be-done Mindset

Imagine you work for a company making ice cream. Would you like to sell more of it? If yes, think like a customer and ask yourself why you had ice cream the last time. The Jobs-to-be-done concept and its applications are alive in this interview. The interviewee:Stephen Wunker leads a consulting firm based in Boston with offices in Paris and Sn Huan Puerto Rico. He has worked on Innovation strategy, Jobs-to-be-done-based market research and has spent the last 16 years operationalizing Jobs-to-be-Done.He has a long track record of creating successful ventures for his own companies and on behalf of clients. He is also a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets (McGraw-Hill, 2011), Jobs to be Done (Amacom/HarperCollins, 2016), and Costovation (HarperCollins, August 2018).The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.