How can we build high performing cross-functional teams in a product-led organisation

The product-led approach is rapidly changing the way we are approaching new products and customers. The silos give their place to cross-functional, multi-disciplinary teams that work under the same goals. In this interview with Kieran Flanagan, VP of Marketing and Growth at Hubspot, we are exploring how Hubspot managed to shift from a purely marketing-led business to a product-led one. Kieran is teaching us how to build high-performing cross-functional teams that are set for success. Key takeaways: - How to change from a marketing-led to a product-led structure - How to break the internal silos with effective goal setting - How Hubspot proactively added freemium elements to its go2market in order to keep dominating. The interviewee: Kieran Flanagan has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users, and revenue. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.