How Hubspot became product-led through advanced experimentation

Experiments help us understand how to increase a metric -not just increase it but why is happening-which often means getting more customers and generating more revenue. The interviewee: David Ly Khim - Head of growth at Fishtown Analytics (makers of dbt) and co-founder of Omniscient Digital, a premium content marketing agency. Previously, he was at HubSpot for 6 years serving as a growth product manager and a growth marketer before that. He helps businesses grow through data and content. He is also a Global Keynote Speaker who teache's around the world, speaking about product management, growth, content marketing, and SEO The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.