How to move upmarket with Product Qualified Leads

In this interview with Moritz Dausinger, we are discussing the concept of Product Qualified leads and how they can help us improve the quantity and the quality of our conversions. Moritz is sharing with us his definition of PQLs which doesn't only include activation criteria and helps us understand how can we optimise our sales process. Key Takeaways: - What is a PQL? - Why should we care about PQLs and how to define them? The interviewee: Moritz is the CEO of Refiner. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.