How to use cold emailing effectively

For a long time, we marketers have abused the right to email potential customers. These days, any type of cold approach is more difficult than ever. In this interview, Guillaume Moubeche is showing us real examples of cold emailing campaigns that worked amazingly for him and his business, Lemnist, while they were still an early-stage business. Key takeaways: - How to go from 0 to 1 in building a super successful cold email campaign - How to personalise for success - How to stay cool and interesting in the eyes of your potential customers even when you are cold approaching them The interviewee: Guillaume is a Co-founder and CEO of Lemlist, the coolest email automation software ever created. In a year he and his team grew Lemlist from 0 to 8000+ customers worldwide (more than $250,000 ARR) without any fundings. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.