How to use soft signals to qualify your users

Can we forecast what our customers need based on simple signals of behaviour? The answer is yes. Elad Levy, Co-founder and Head of Growth at Fixel shares with us specific cases where simple actions might prove to be more important than we thought and drive actions from our side which might prevent churn. Key takeaways: - Which are the soft signals that reveal the users' struggle - What actions to trigger when you identify these soft signals - When is the right time to automate your reactions to these signals The interviewee: Veteran digital marketer with over 9 years of experience in Web Analytics, working with major local and international brands in Software, Retail, Banking, Network Television, and other industries. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.