The practical use of User Research data

Living in the product-led era comes with changes in how are we approaching product development and optimisation. User research is not perceived as a theoretical exercise we should do once in a while but as a necessity. In this interview with Paulina Wojciak, we are exploring some practical examples of how user research data can lead to actionable changes and optimisations in the product. Key takeaways: - What user research can give you that product analytics cannot - What is the critical difference between speaking with external testers versus your real users and customers - What is the role of personas in your Product-led user research process. The interviewee: Paulina brings over 10 years experience in the technology industry, building and developing not only products and services but also growing software engineering and product teams. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

Om Podcasten

Launching, organising and going to market with your new product has become really difficult. In this podcast, we are featuring the top product-led experts in the world to share the best product-led practices with the world. You will get hands-on advice and learn tactics that top experts and products are using to grow in the Product-led era. The podcast is powered by Growth Sandwich (www.growthsandwich.com).