How to Create a Data-Driven Strategy by American Express Sr PM

Data is at the core of all product decisions. Today we have American Express Senior Product Manager, Nicole Munson, here to teach us how to utilize the right data to understand your customer's minds so that you can start to develop products that meet their needs while reaching your own business goals.Get the FREE Product Book and check out our curated list of free Product Management resources here.Want to see how users experience your website or app? FullStory’s award-winning platform gathers data on user experiences in real-time, allowing product teams to better understand issues and successes in aggregate. Get started at fullstory.com.