Future Proofing Your Ad Agency with Fred Vallaeys｜EP75

In this episode, host Tyler Narducci speaks with Fred Vallaeys. Fred is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. As one of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. After publishing his first book "Digital Marketing in an AI World: Future Proofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. As a sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision. Covered in this episode: What it was like working for Google during the early days How he carved out a path for his PPC agency The future of ad agencies What AI is going to do to the agency industry Future agency automation How to stand out in the ‘crowded’ agency space And SO MUCH MORE … In this podcast you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry professionals sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a successful agency owner. Want to skip all the "learned it the hard way" mistakes most agency owners make? Apply for the Done-For-You Agency Program today! 👉Apply here: https://dfy-agency-program.com/scale 👉Join the Discussion in the official Digital Marketing Agency Builders Group https://www.facebook.com/groups/316239689151026/