16. Stop "Convincing" and Start Marketing

Marketing does not equal convincing. You're not trying to "recruit" your friends and family to work with you or coercing everyone you talk to into booking a consultation with you with a hard sell. We want you to have a social life and not be shunned, ok? So stop “convincing.” No more of that. Anytime you're feeling a convincing, needy, desperate energy, it's going to be felt by everyone you speak to (and write copy to), which will repel your easiest, dreamiest clients. They don't need to ...