34. Figuring Out "The Going Rate"

Let's talk about your pricing, specifically in terms of “the going rate” in your area or your niche. We talk about this topic a lot, because, as you know, it is one of the default sales objections our brains love to entertain: not enough time, or not enough money. Inside The Profitable Nutritionist Program, I teach an entire module devoted to creating an easy yes offer that's easy for you to sell, and it's easy and irresistible for your easiest, dreamiest clients to say yes to. And in that...