The Promonews Podcast - RUFFMERCY

In this episode, David and Rob talk with RUFFMERCY, the Bristol-based animator/director who has made a unique contribution to music videos in the past decade. His unmistakable animation style has graced hip-hop videos for Run The Jewels, Danny Brown and others - and more recently for grime artist Ghetts and dance legends The Chemical Brothers.  The director talks about discovering hip-hop in the 80s, working at MTV in the 90s, bringing a new vision to US hip hop videos before making an impact at home in the UK, and retaining creative freedom to keep developing his distinctive style. Useful links: RUFFMERCY https://www.myaccomplice.co.uk/ruffmercy  & https://www.ruffmercy.com/ Blu ft UGod ‘Doinnothin’’  https://vimeo.com/31735213 Run The Jewels ‘Run The Jewels’   https://www.promonews.tv/videos/2014/03/10/run-jewels-run-jewels-ruff-mercy/24668 Preoccupations ‘Disarray’  https://www.promonews.tv/videos/2018/03/23/preoccupations-disarray-ruffmercy/52306 Thom Yorke ‘Suspirium’   https://www.promonews.tv/videos/2018/09/20/thom-yorke-suspirium-ruffmercy/55133 Ghetts ft Jaykae & Moonchild Sannelly ‘Mozambique’  https://www.promonews.tv/videos/2020/07/15/ghetts-ft-jaykae-moonchild-sannelly-mozambique-ruffmercy/66568 The Chemical Brothers ‘The Darkness That You Fear’  https://www.promonews.tv/videos/2021/04/28/chemical-brothers-darkness-you-fear-ruffmercy/70636 Visit Promonews for a daily update of music video creativity and industry news. Produced in association with WPA - Worldwide Production Agency. Links: www.promonews.tv https://wp-a.co.uk/