64. Global Marketing and Scaling a Business
The ProZ.com Translation and Interpreting Podcast - A podcast by Paul Urwin
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Wendy is fantastic - a lively and experienced translation business owner who came on the show to share some of her inspiring journey. She talks about buying an existing translation business and then the steps she took to scale it. Delegation, trust, market entry and marketing are all covered, as is the fact that English is not the global language. Essential listening for anyone interested in growing as a freelance translator or scaling a translation business or language service provider.