#64: The Gray Rhino, the risk fingerprint and why women are good at taking risks with Michele Wucker

Michele Wucker is a strategist, speaker, and best-selling author. She coined the term “gray rhino” as a call to take a fresh look at how we respond to obvious, probable, impactful risks. She founded the Chicago-based advisory firm Gray Rhino & Company and is a former media and think tank executive.  Her four books include the influential global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore and the recently released sequel, YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World. We cover the following in our conversation: Risk: what is it and how do we perceive it differently based on our own risk fingerprint? The gray rhino: how we can apply it to the global economy and the financial markets today? How women and men think and act on risk? Systemic risk and how women can protect themselves? Women: their finances, investing and building their net worth: what are some of the key risks? What are the gray rhinos the retail investor needs to watch out for? ***