Achieving Longevity Within the Music Industry | A Thousand Horses

Takeaways The love of music and the drive to create keeps A Thousand Horses going despite challenges and setbacks. The music business is constantly changing, and artists need to adapt to new technologies and platforms to reach their audience. Authenticity is key in creating music that resonates with listeners and stands the test of time. A Thousand Horses embraces their country rock sound and continues to release new music to connect with their fans. The music industry is complex and challenging, with various revenue streams and accounting complexities. Live performances are a crucial part of an artist's career and provide a direct connection with fans. Longevity and building a loyal audience are important goals for artists. The music business requires hard work, rehearsals, and constant strategizing. The country music community is supportive and collaborative. Crossover artists can bring new perspectives and audiences to the country music genre. Chapters 00:00 Introduction and Welcome 01:26 The Drive and Inspiration Behind the Band 09:13 The Importance of Authenticity in Music 24:57 Covering Foo Fighters' Song 'My Hero' 26:24 Understanding Songwriting and Royalties 27:43 The Challenges of the Music Industry 28:39 The Wild West of the Music Industry 29:05 The Desire to Meet Dave Grohl 29:33 The Highway Sound Tour 30:02 The Impact of Live Performances 31:30 The Impressive Live Performance of Thousand Horses 32:01 The Highway Sound Tour Dates 32:30 The Excitement of Touring 33:26 The Value of Live Music 33:56 The Influence of Live Shows 34:54 The Impact of Live Concerts 35:22 The Experience of Seeing Clint Black Live 36:19 The Possibility of Doing More Covers 37:16 The Goal of Longevity in the Music Industry 38:44 The Challenges and Surprises of the Music Business 39:17 The Importance of Rehearsals and Preparation 40:17 The Work and Energy Behind Making Music 41:14 The Community and Support in the Country Music Scene 42:38 The Temptations and Challenges of Touring 43:06 The Reality of the Music Industry 44:25 The Joy and Fulfillment of Live Performances 45:21 The Influence of Trailblazers in Music 46:41 The Popularity of Country Music 48:04 The Impact of Artists Crossing Over to Country Music 49:01 The Artists Thousand Horses Admires 50:27 The Country Music Community in Nashville 51:52 The Gratitude and Journey of Thousand Horses 52:52 Where to Stay in Touch with Thousand Horses If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.   Learn more by visiting our website at www.ryanisright.com Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.