Breaking B2B with Founder Sam Dunning

In this episode of "Right About Now," host Ryan Alford talks with Sam Dunning, founder of Breaking B2B, about the intricacies of B2B marketing and website design. Dunning stresses the significance of understanding the target audience and conducting customer research to create a resonant website. He discusses the importance of clear messaging, social proof, page speed, and transparent pricing. The conversation covers the challenges of designing for complex businesses, the role of landing pages, and the importance of a feedback loop for continuous improvement. Dunning concludes by offering his expertise to listeners seeking to enhance their website's performance.