Playing the Short Game - A Nielsen Study on the Impact of Brands that Stop Upper Funnel Branding with Cara Kantrowitz and Imran Hirani
Right About Now with Ryan Alford - A podcast by The Radcast Network
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On this episode of The Radcast, host Ryan Alford interviews Nielsen's Cara Kantrowitz and Imran Hirani about their professional journey with Nielsen, what it does for brands, and the upper and lower funnel activity study.
