Season 8 | Ep18 How 100K LinkedIn followers delivered customers, revenue & an exit strategy

The fastest-growing LinkedIn account I have ever seen in the recruitment industry!This week I sat down with Andrew MacAskill.From launching Executive Career Jump to becoming Chief Commercial Officer at Fraser Dove, Andrew has built a personal brand that’s led to over 105,000 LinkedIn followers, a published book, and global business success. What we cover in this episode:How Andrew built his LinkedIn brand and the financial impact of visibility.The power of personal branding in recruitment and executive career coaching.Writing the Job Search Playbook and how it created new business opportunities.Scaling Fraser Dove for exit – how branding & leadership drive ROI.The future of recruitment, life sciences, and career coaching in a changing world.If you’re serious about growing your LinkedIn audience, building a business that scales, or leveraging personal branding for success, this one is a must-watch!Chapters00:00 Introduction to Andrew McCaskill and his journey05:48 The rise of personal branding on LinkedIn10:06 The impact of writing a book14:52 The importance of purpose in business19:04 Building a personal brand for competitive advantage24:51 Navigating the emotional side of content creation29:08 Transitioning back to recruitment: The Fraser Dove experience34:27 The intersection of food, exercise, and mental health35:49 Navigating company culture and growth strategies37:46 Expanding into new markets: The US and Switzerland39:37 Building relationships with private equity firms41:05 Balancing personal branding and professional growth43:30 Challenges in the life sciences sector45:54 Leadership dynamics during difficult times48:40 The emotional journey of founders51:34 The importance of self-awareness in leadership53:01 Triggers for change in leadership dynamics54:58 The cost of recruitment and leadership investment56:25 Finding opportunity in recruitment58:48 Creating community beyond transactions01:01:41 Building purpose-driven communities01:03:07 Long-term value creation in recruitment01:06:34 Evolving the purpose of the show-----------------------------------------Episode Sponsor: UntappedUntapped is THE market leader and go-to agency for finding and hiring tried-and-tested offshore talent into UK, US and Australian-based recruitment companies.They’re providing top-class TEAMMATES, NOT OUTSOURCES! We use Untapped for Hoxo’s own offshore hires, and it’s been a total game-changer for our team. No one else can compete with the quality of their network, their in-depth candidate assessment process or their time to hire. If hiring elite-level overseas talent into your business to boost sales and increase productivity whilst saving yourself a huge amount in employment costs isn’t on your radar for 2024, it should be!Untapped are hiring recruitment, sales, marketing and support staff into recruitment agencies of all shapes, sizes and specialisms globally and they are growing rapidly!Join the waiting list today so you don’t miss out on the next cohort of business-launching hiring projects. https://bit.ly/47GGdvZ ------------------------------------------------Episode Sponsor: HoxoRecruiters: are you sitting on a goldmine of LinkedIn connections without knowing how to turn them into real opportunities?Most recruiters spend hours every day on cold outreach and endless scrolling, hoping for replies that never come. But what if LinkedIn could work for you instead?The Hoxo 7-Day LinkedIn Challenge is a simple, step-by-step framework designed to help you:Identify warm leads already in your networkStart...