Investing in Audience Research with Sam Mallikarjunan of HubSpot

It’s no secret that growth starts by understanding your audience, but what does that mean in practical terms? To find out, we talked to Sam Mallikarjunan, who has managed marketing teams across HubSpot for more than seven years. Listen to learn how his team shot past competitors by creating next-level personas, how he calculates marketing risks, and why long-term planning will set you apart.