Soft Selling Leads to Loud Results with Rachael Carter

#112 - When Rachael Carter, my guest on this episode of The Real Estate UnSalesperson podcast, started in the sales profession, she was taught the hard selling techniques that are so prevalent in this career. She found that not only did this approach not suit her personality, but it wasn’t very successful. People don’t like being pressured. She found that you can get more done with sugar than salt. Soft selling leads to loud results!Meet Rachael CarterRachael Carter is a Senior Loan Officer and Education Specialist at Gentec Mortgage Corporation. She services all of the Loan Star State. Between traveling to do in-person education for Realtors and Homebuyers, she also works with attorneys and realtors to offer special products for clients in need of creative loan options.Do you have a mortgage client or question for Rachael? You can reach her at [email protected] and 817-877-7808. Her website is rachaelcarter.floify.com. You can also follow her on Instagram at @mytexasmortgage.Key TakeawaysListen to this episode of The Real Estate UnSalesperson. Rachael has lots of great insights to share. Among them are:Treat others how you would want to be treated.Be true to yourself.Soft selling leads to loud results.Join The UnSalesperson Community!Would you like to connect with fellow unsalesy Realtors and introverts in real estate and learn how they are doing it, share ideas, get inspiration and motivation?I have created the UnSalesperson Community! Unlike the mass market advice, here’s your unique opportunity to learn from like minded people. Bounce ideas off of them and me. Some of the guests who have been on my podcast are in this community.Click here for more info.Support the showGet the UnSalesyGram Newsletter!Would you like to get some great ideas on how to successfully sell real estate in an unsalesy manner along with some inspiration and motivation? Sign up for my free UnSalesyGram Newsletter here!Visit TheRealEstateUnsalesperson.com for more great content!Love the show? Support it at patreon.com/unsalesperson