Pricing on Your Website: It's Time to Stop Playing Sales Games [Ep. 226]

In this episode, I passionately advocate for transparency in pricing on business websites. I feel strongly that not having your pricing accessible to potential clients is outdated and counterproductive. I tackle the reasons behind the reluctance to display prices, debunking myths, and offering solutions to facilitate better client-business interactions.Key Points:The outdated sales psychology tactic of not sharing pricing upfrontRisks and drawbacks of not having pricing accessibleBalancing custom services and transparent pricingStrategies for self-qualification and building relationships with potential clientsActionable steps for business owners to implement pricing transparencyTake Action StepsEvaluate whether your pricing is accessible on your website or landing pageDetermine reasons behind any reluctance to display pricingImplement pricing ranges and minimums to help potential clients self-qualifyIncorporate pricing questions in discovery call intake forms for better pre-qualificationConsider offering free relationship-building calls or value-added engagement regardless of readiness to hireRedirect focus from hiding pricing to providing value and building rapport**Links and Offers:**- For more insights and practical advice, check out our previous episode on client communication (link to previous episode)Join the conversation and share your experience with pricing transparency by connecting with me on Linkedin: https://www.linkedin.com/in/michelledenio/