Relationship and Attraction Marketing for Lead Generation and Conversion [Ep. 214]

SummaryIn this episode, Michelle discusses the importance of relationship marketing and its role in attracting and retaining customers. She compares relationship marketing to attraction marketing and highlights the benefits of combining both strategies. Michelle shares examples of relationship marketing, such as building communities and implementing loyalty programs. She also explores different approaches to attraction marketing beyond social media content creation. Michelle emphasizes the need to focus on what works for individual businesses and to analyze data to determine the most effective marketing strategy. She concludes by introducing her own approach to blending relationship marketing and attraction marketing through her email newsletter, The Sunday Morning Brew.TakeawaysRelationship marketing and attraction marketing are both important strategies for business success.Building strong relationships with customers can lead to increased loyalty and repeat business.Attraction marketing can go beyond social media content creation and include strategies like running masterclasses, collaborations, and sponsorships.Analyzing data and understanding what marketing strategies are working for your business is crucial.Blending relationship marketing and attraction marketing can create a powerful marketing strategy.LinksFocused Visionary Sunday Morning Brew Lead Gen Bundle If we haven't connected yet - I would LOVE to chat with you! Let's share a virtual cup of coffee and you can tell me all about you and your business. Connect with me on IG: https://www.instagram.com/michelle_denio/To learn more about customized 1:1 business growth support packages, visit our website or email [email protected]:00Introduction and Setting the Stage for 202402:20Relationship Marketing vs. Attraction Marketing05:10The Power of Relationship Marketing07:00Examples of Relationship Marketing08:25Examples of Attraction Marketing12:45Alternative Approaches to Attraction Marketing16:00Building Relationships and Loyalty19:10The Role of Content in Relationship Marketing20:09Analyzing Data and Finding the Right Marketing Strategy23:32Lead Magnets and Blending Relationship Marketing with Attraction Marketing25:55Conclusion and Call to Action