Sales AND Marketing – Your business needs both! [Ep. 216]

SummaryIn this episode, Michelle discusses the difference between sales and marketing. She emphasizes the importance of understanding the distinction between the two and how they work together to generate revenue. Michelle also provides practical tips for implementing effective sales and marketing strategies, including the importance of follow-up, lead generation, and relationship building. She encourages listeners to evaluate their current activities and create a sales process that aligns with their goals. Finally, Michelle highlights the need for strategic sales and marketing in 2024 and encourages listeners to join her Sunday Morning Brew for valuable resources and updates.TakeawaysSales activities are focused on generating revenue and converting leads into paying customers, while marketing activities are aimed at creating awareness, attracting potential clients, and building brand awareness.Effective sales strategies include follow-up, lead tracking, and presenting offers to potential customers.Marketing strategies include lead generation, content marketing, relationship building, and networking.It is important to have a clear sales process and to evaluate and prioritize sales and marketing activities based on their effectiveness and alignment with business goals.Strategic sales and marketing are crucial for success in 2024, as buyer behavior has changed and customers are more selective in their purchasing decisions.Links:Focused Visionary Sunday Morning Brew If we haven't connected yet - I would LOVE to chat with you! Let's share a virtual cup of coffee and you can tell me all about you and your business. Connect with me on IG: https://www.instagram.com/michelle_denio/To learn more about customized 1:1 business growth support packages, visit our website or email [email protected]:00Introduction and Welcome00:51Request for Podcast Promotion01:21Relationship Marketing Tip02:20Sunday Morning Brew Announcement05:33Understanding Sales vs Marketing09:14Marketing Activities11:10Sales Activities17:39Action Steps: Evaluating Activities and Creating a Sales Process19:56Strategic Sales and Marketing in 202421:26Closing Remarks and Call to Action