Inside Hearst's New Data Play

In a session recorded at the Cannes Lions, Hearst Magazines CRO Lisa Ryan and Jen Dorre join the show to discuss how the publisher is responding to the shifts in advertising to performance-focused channels, including retail media and platforms. Skip to topic:00:00 Introduction01:36 Realism in Publishing and Growth Strategies04:45 Focus on Audience and Data Utilization07:33 Innovative Ad Products and Consumer Engagement13:03 Challenges and Opportunities in Attribution14:26 The Role of Brand Storytelling16:37 Hearst's Commerce Business18:53 Understanding Consumer Behavior with AI20:39 The Future of Programmatic Advertising24:04 Premium Ad Strategies for Publishers