How Vertical Specialization Allows You to Punch Above Your Weight with Wolfram Moritz

You sometimes hear David vs Goliath stories in business, so when Wolfram Moritz told me how his 6-person firm beat a competitor with over 200,000 employees I wasn’t shocked but I had to know more about how they differentiated their firm. In this episode, Wolfram and Alastair discuss vertical specialization and how to become the authority in a billion dollar industry.  Show Notes Access all the links mentioned in this episode in the show notes here. Connect with Alastair and Marketing for Consultants On LinkedIn On Twitter On YouTube  Subscribe to the email list at MarketingForConsultants.com Like what you heard? Help share the podcast by leaving a rating & review on Apple Podcasts