Find deals that work for you and invest with confidence w/Tamar Hermes

Tamar Hermes is a full-time real estate investor and educator. After building successful businesses in the retail and entertainment industries, she turned her attention to real estate with a mission to get more women to become investors and continue to build her portfolio. Tamar has been investing for over 20 years with a focus on appreciation with buy and hold single-family homes and duplexes in Los Angeles. In the past few years, she has expanded her portfolio to include passive multi-family investments across multiple states, private lending, and Airbnb properties. She bought her first duplex when she was 28. She always had a knack for saving money, but it took her years to discover there were other ways to earn income besides working a 9-5 job. Today, Tamar will talk about how financial freedom is possible through real estate and the importance of knowing how to allocate and invest your money and protect assets is a critical piece of sustaining financial independence and creating a legacy. Episode Links: https://www.themillionairessmentality.com/ https://wealthbuildingconcierge.com/ https://quiz.tryinteract.com/#/60bd0792decf1d00177af595 --- Transcript Before we jump into the episode, here's a quick disclaimer about our content. The Remote Real Estate Investor podcast is for informational purposes only, and is not intended as investment advice. The views, opinions and strategies of both the hosts and the guests are their own and should not be considered as guidance from Roofstock. Make sure to always run your own numbers, make your own independent decisions and seek investment advice from licensed professionals.   Michael: Hey everyone, welcome to the Remote Real Estate Investor. My name is Michael Albaum, and today I am joined by Tamar Hermes, who is an author, investor, coach, an all-around awesome person and she's gonna be talking to us today about what it's like to get started, as well as some of the different avenues that investors can take as they're going down their investment journey. So let's get into it.   Hey, everyone, just a quick note, before we get into the episode, today, I wanted to give a shout out to the Roofstock Academy, which can be found at roofstockacademy.com. It is a one stop shop for your real estate investing education, independent of where you're starting from whether you're just starting out trying to get that first deal done, or a seasoned investor with a sizable portfolio, looking to get involved some other asset classes, or maybe streamline your investing. We've got stuff for you. It's comprised of on demand lectures, so you go at your own pace. Some of our programs have one on one coaching access to private Slack channels, forums and group coaching sessions. So come check us out at roofstockacademy.com. Look forward to seeing you in there.   Tamar, thank you so much for taking the time and joining me on the podcast. Really appreciate you coming on.   Tamar: Thank you so much for having me.   Michael: Oh, my pleasure, so I know a little bit about your backstory. But I mean, you're an author, you're a coach, you're an investor, give us the little background of who you are, where you're come from, what it is you do in real estate.   Tamar: How long does this podcast? Okay, in a nutshell. So my background is similar story, as a lot of investors that start out in real estate, I was looking for a way to lower my expenses and so I bought a duplex over 20 years ago and the rest is history, I realized that I could get other people to pay my mortgage and it was very exciting and I went on and did more of it cut to I did grow up without anything. So I wanted other women to realize the opportunity in real estate and that's when I started wealth building concierge. I recently wrote a book, the millionaires mentality to teach women how and men too actually should say, how to invest in real estate and the many ways in which you can do it and the many ways to build wealth through real estate.     Michael: Oh my god, I love it. Well, there is a ton here to unpack, we'll see how much we get through in today's episode. But so the duplex that you bought, you obviously bought it locally because you were living in it, and your future investments and kind of proceeding investments after that were those local or those remote?   Tamar: So when I first started investing, many years ago, in Los Angeles, I was living in the duplex and so I bought there, and I continued to buy there because we didn't I didn't have the resources that we have now and I didn't realize the opportunities of investing out of state. Over the years, I have investments across the country now and I also invest in both passive and active meaning that passive that I give money to partners and they do all the work and I get a piece of the pie active where I do the work and I take advantage of the real estate professional status and get to enjoy all the perks of controlling my own asset.   Michael: Love it, so on the remote real estate investor podcast, we've often done showdowns between single family versus multifamily passive versus active investing and we try to take a stance and defend both positions having done both, which do you like better and why?   Tamar: I will say that I enjoy both for different reasons. I enjoy both passive and active. I ultimately like passive better because passive is where you're on the beach in Hawaii, drinking a Mai Tai while you are collecting checks, so that kind of trumps everything. Although active gives you tax advantages, it gives you more control over your investment and it is a way in which you can also learn a lot more about real estate investing because if you're passive, you need to learn a certain skill set in terms of looking at analyze a deal and how to vet a sponsor. However, you don't need to know all the ins and outs of how the property management works and the ins and outs of negotiating, finding the deal. Dealing with the tenants all of that those aspects. So there's a different, it depends on what you want to accomplish as part of my whole platform, where I feel like right now we're in a time where real estate investing is very popular, which I'm so grateful because there's enough for all of us, and we can all make a lot of money have owning real estate. What I do get concerned about is that there's not a lot of thought or strategy around what we're buying. So a lot of investors now they might say, okay, I want to buy Airbnbs and the goal is to cashflow 10,000 a month. Well, that's a great goal and that's wonderful. However, what is the big play in terms of the Airbnb and where are you really going with that and what then is the property appreciating or is it just in a market where it doesn't appreciate? What happens if the market changes and will that place still rent as well or do you have to turn it into a long term rent and can you can it? Can it take the that strategy? So there's a lot of pieces that I like to think about in terms of mitigating risk, and in terms of wealth building in terms of how do we build a portfolio where we have passive income, where we have certain assets, performing in certain ways and other assets performing in certain ways. And I'm also in private equity deals, I'm in crypto, I like a diversified portfolio.     Michael: Love it, love it, love it. So if someone is just getting started, they are trying to get their legs under them invest in their first deal and they're getting kind of overwhelmed with the amount of stuff that you have to learn and do to get involved into an active ownership deal. Do you think passive is a good place for someone to get started or do you like people to see, go the active route, get their teeth cut, get an education to understand what goes into the back end stuff around the passive deal?   Tamar: That's a great question. I think it really depends on one big factor, which is how much time do you have, if you are a busy professional, and you are working or running companies, and you're not really that interested in real estate, but you want to benefit from the profits that are available to you, then passive is certainly the way to go and then I would I would do is focus on that dive deep into meeting the right sponsors, finding out about how to look at the deals and learn about certain deal structure and the benefits and that is a great way to go. If you are someone who is young, you've got time you're interested in real estate you want to be in the game, get your hands dirty, then you want to be asking yourself, what is the most appealing aspect of real estate in terms of do you like and Airbnb, a lot of a lot of people don't like designing, they don't want to deal with all of the nuances and the expense sending up an Airbnb, Airbnb is expensive, there's not a lot of way around that if you're going to furnish a place, you're going to have to put money into it. So those are if you don't have that resource, then that might not be an option for you right now. Granted, if you're able to maybe do a get a property where you can get a low enough deal and get enough appreciation into it and do sort of the burr then you have the opportunity to do the option of Airbnb and because maybe you have enough money in the deal there or maybe you take a partner. So those are just examples. A very simple way to get started is even with Roofstock, you do a great job of providing turnkey properties where people can go on and figure out where they want to buy and then do a purchase and start learning that way. That's another great way, keep it simple.   Michael: Tamar, I think that's such great insight and I know that you've done all kinds of investing, you've implemented a ton of different strategies, kind of throughout the country. So I would love if you could give people just a taste of some of the things that you have done and then I'm curious to get your thoughts on what your favorite has been.   Tamar: My favorite investing strategy is passive investing and I'd say that as a general because any project that you can get in on where you are making mailbox money is a good project and especially when those projects exit, you get another bump and you're looking at interest returns of close to 20% generally annualized when it when it all shakes down when once a project exits. So granted, you have to remember it's it an investment, so it could vary and even if I'm making 14% annualized, I'm pretty happy. I think that's a pretty great return for doing no work and putting my money in. Now my favorite investment strategy for if you are just starting out is a little different. I would say right now my favorite investing strategy for starting out is probably the Airbnb model and I think I'm not alone and that's why it's become so popular because you can cash flow properties and buy in appreciating areas, which is sort of unheard of in the past, when you would buy in Los Angeles. Well, Los Angeles is a bad example because they have terrible laws for, for tenants. So that's not a good example.   But let's say Austin, where I live now, Austin is a great city. So it is possible in Austin or San Antonio to buy a place if you if you are savvy and you can buy it right and get a great opportunity, then you can move into an Airbnb structure. Now, I should say, though, in Austin, there are regulations, so you need to go outside of Austin, but certainly San Antonio, there's a lot of places where you can do it and you can actually buy in an appreciating area in Florida and Georgia, there's a lot of places and I just think that's a great strategy for a beginner, you do need some money, like I said, because you got to furnish the place and it is harder to buy in an appreciating area, because prices are higher. So if you don't have as much money, it makes it cost prohibitive. But there are a lot of labor areas that you can go in Texas, in Florida, in Georgia, in Idaho, where you can make money and do well.   Michael: Love it, so I think what's hard for so many beginning investors and curious to get your thoughts if you see the same is that there are so many different things, so many different rabbit holes, an investor can go down, oh, I want to learn about wholesaling and go through that I want to go learn about burr investing go to that I want to go into fixing, flipping, go do that and so it's can be really overwhelming. And so if someone is interested in buy and hold, or in Airbnb, I mean, how do someone stay focused when they're just learning and they're just getting started?   Tamar: So that's a great question, it can be very daunting and you can also get into analysis paralysis, where you want to buy the best deal and make sure that it's the best one and you make the most money and a lot of times getting a base hit is better than getting a home run on the first go around and sometimes you're a seasoned investor and you end up with a base hit. It's happened to me, and it happens to the best of us because we can't control all the variables. So there are a couple things you want to look at if you're just starting out one is where do you live and do you live in an area where you can actually invest and it makes sense and if you do, I always think don't go to another state. If you live in a perfectly good state. If you live in South Carolina, don't go to Texas to invest in South Carolina, it's a great market, you don't need to make your life harder. So the first thing is deciding on the area.   The other thing is, then you need to decide what strategy now strategy a lot of times comes down to how much money do you have and how much time do you have and how many partners can you get if you need money to Terez for a deal. So if you're just starting out, you don't have a lot of money. Wholesaling is a great option because you can get a deal and you can make a really quick profit, and you can start building some profit in there. Now you're not owning the property, so you haven't quite built your asset column. Although you're doing a great job in terms of bringing income in and building that that nest egg, well, not a nest egg, but an investor egg that you can turn into buying properties working capital, working capital, exactly, you have working capital and so you just look at where you are and I think you really the numbers are pretty basic. If you're not going for a huge deal multifamily aware, you have a lot more metrics that you need to be looking at. So if you're just a single family, it really isn't that complicated. You just need to look at how much it's how much the expenses are going to be. What can you rent it for? Are you in an area where people are moving? Or are you in an area where people are moving away? That's a consideration. What kind of markets are in the area or is there just one industry like it was in Detroit, that was a huge problem. When the industry fell apart, and then a lot of people were leaving their homes and there was no one to buy those homes. So those are the kinds of things that you want to ask yourself and don't get caught into wanting to retire from real estate investing next week, because unless you have millions of dollars that you're playing with, you've got to build that and chances are you're not going to build it on the first deal. Although if you keep moving you will ultimately get there you have to stay in it and you have to do the work and be diligent and just believe in yourself a little bit. You can look at other people who have done it and you know you can do it especially when I speak to women, which is who I coach and who I serve.   We are looking at what we can, what we're looking at what we can do, how we can get an action, how we can focus and diversify and create portfolios and with, with clarity and confidence so that you can actually get past that part of the of the gate where you're just looking and wanting to dive in and actually diving in and being on the other side of actually, oh, my gosh, I own property.   Michael: Yeah, no, I think that makes a ton of sense and kind of continuing in that thought vein, have you ever had a deal a bad deal or a deal go sideways that you could share? Because I think so often, especially on real estate podcast, we're talking about the wins the highs, the best of the best and people are like, I could never do that. I could never be where Tamar is I could never do what she's done. So give us a humbling experience that you had in real estate.   Tamar: Yeah, sure. So I can talk about a deal recently, that wasn't really a horrible deal. But definitely the numbers were not what I expected and I did, I never think that you actually I don't like to say you ever lose money in real estate, unless you sell at a loss, right? It's just like the stock market. It's the same principle. If you hang on to the property, and then the prices go up, and then you sell then you made money. But if you sell at a loss, then you that's the only time you lose money. So recently bought a property in Arkansas, and I had boots on the ground. That was the other thing I was going to talk about that if you want, let's say you don't live in a great area, like you live in Los Angeles, you might need somewhere where you have some people in place that can help you find the property and facilitate the, the rehab and manage the property for you. So those are things you think about. So in Arkansas, I had boots on the ground in this area and I purchased a little lake house that I wanted to Airbnb, and the margins were terrific and my boots on the ground were very seasoned and I had done other deals with her before and I kept asking, hey, is the Airbnb regulation an issue and she said she really didn't think it was and that other people were air being in the area and that we just had to go through a process with the with the city and with the with the gated community that I bought in, and that it would be fine and so I went through with the deal and we started buying furniture and I did it very hesitantly because it's, it's expensive to furnish an Airbnb and I kept thinking, well, I want that to go through the regulations to make sure we're not stuck and at the end of the day, we did get caught in some red tape, we were denied by the city, there was a big political issue. We're actually in this area, we're actually going to court now not just me, the whole community of Airbnb, Airbnb homeowners that are upset about the regulations and feel like it's not good for the community and that it's not, it isn't diplomatic at all and so what I ended up doing was I ended up renting it for six months to a guy that was actually building a lake house, and I am covering my mortgage, and I'm making a few $100. So it is cash flowing a bit. But it definitely wasn't the few 1000 that I thought I was going to make in the area. So that's a story where it wasn't like the worst thing in the world. But it certainly wasn't the best I use my resources, I expected a certain return and I didn't get it. But I just pivoted, and hopefully in six months in a year, if the regulations change, then I believe that my property will not only double in value, but I will also be able to start Airbnb being it. So sometimes it takes a little longer when you're doing an investment.   Michael: Yeah, okay. Oh, that's interesting. So maybe you didn't get to make lemonade today, but you made like lemony water, and next year, you'll be able to hopefully make the full fledge lemonade.   Tamar: This is part of the reason why I like a diversified portfolio because you can't control all the variables in real estate and that's part of the reason why people don't ever get into it, because they are uncomfortable with the fact that you can't control the variables. They think that when they invest with a financial advisor, and the financial advisor puts them in stock, somehow that financial advisor is protecting them and protecting their assets for the one and a half percent commission that they're making. The truth is they don't control the stock market. So it can go down just as easily. You're just as vulnerable. In fact, I think a lot more in the stock market than you are in real estate.   Michael: That is such a good point and I just want to kind of touch on that again, because I think it just I had an aha moment for myself. I think when people get involved with other people that can talk the talk or that have experienced doing whatever it is, they get this illusion of say see, and to your point, exactly, the person who's selling you the product or placing you in a product has zero control over the market or the company into the stock that placing you and so I think that's a really great point to hit home.   Tamar: I mean, they certainly have knowledge and they are certainly doing the best they can, although we know historically that it's volatile, and then ultimately, they don't control it.   Michael: Okay, Tamar. So getting back to kind of having a bad experience I showed on a prior podcast, I just got my lunch eaten on my very first deal, but I was too green, too naive to know to stop. So I just kept falling forward and I was like, well, this is progress. When people hear those types of stories, like whoa, like, I don't want that to happen to me, I'm gonna do my research, I'm gonna get educated, I'm going to do all the things I need to do in order to do this responsibly. How should someone think about being ready, because you could very easily say, and I'm guilty of it, too. Oh, one more podcast, one more conference, one more book, one more coaching session, whatever it is you're doing to prepare yourself if you're just getting started. So how do you take that leap and know that yeah, I'm doing it responsibly and I have enough information to proceed without getting without, you know, being overloaded with information?   Tamar: I think you need to be honest with yourself. And I think you need to look at what's really happening for you. So there is a point where you are educating yourself and you do feel like, okay, I want to have my ducks in a row, I want to be pre-qualified for a loan, I want to have a certain amount saved. So I can buy this property at this amount. Or I want to educate myself in a certain strategy and then there's also a certain point where you are just in analysis, paralysis, and one of the things you can do that really helps is one to set a deadline, just decide to say, okay, I have two months to do this and after two months, I'm going to do this and when you do that, one, you're making a commitment to yourself and also in your mind, you're making a commitment to that action, the other thing you can do is get an accountability partner and say in two months, hold me accountable. I said I was going to do this. Now, you mentioned coaching, I'm a huge fan of coaching, I have coaches, I pay a lot of money, for support for guidance for collaboration and I think that it's very important to look at yourself and see if you're the kind of person where you know what, I need somebody to take my hand and look at this with me and say this is okay. Now granted, you could have a mentor, and sometimes you could go to meetups, and you can meet mentors for free and a lot of people are super generous, and they will be able to support you. So you couldn't even get that support for note paying no money and I would also say there is a huge benefit in being in a group being in a private coaching, really looking at what you're doing, and having someone support you in that deliberate way. Because we do pay attention to what we pay for and it's just the truth. So sometimes when we get it for free, maybe somebody gives you some great advice, but you don't pay for it. But then as soon as you pay for it, you think, okay, I just gave that person money to tell me for the value of their knowledge and they told me to do this, this and this, I'm going to do it because I just pay money for that and I want to get the I want to get the benefit of that. So it does work pretty well and the trick is to really know yourself, and to make sure that you are moving forward and don't be afraid.   The other thing that happens is we have this attachment to money, we have this false attachment that if we hold on to our money, that we're safe, and that we are building wealth, and that we're secure and the truth is, is that we don't build wealth by keeping it in a bank account, where in fact right now with inflation, we are most certainly losing money. If you want to use the rule of 72 and seven years your savings is gone at this point with the inflation rate we're at. So the truth is that that money needs to be working. I can't tell you how many clients I've had where they have hundreds of 1000s in the bank, and they're just paralyzed. They just don't know exactly. I'm not sure what to do. I don't want to make the wrong decision. I don't want to lose money and I don't know exactly what direction to go in and they are so happy once the money starts moving. I had a client she ended up buying a house that really suited the next move for her. It's an Airbnb, but also her family can use it. So it kind of tied in really nicely with her desires, which is also important and then right after she did it, she made a big sale and some money came in. I mean, it was crazy. Once you start moving the money, money starts moving with you and it's amazing how that works and that's why I really think that the false attachment to money can really also hold us back from the real estate investing and we need to be careful about that because if you fall into that trap, you will just be hoarding your money and it just won't be working for you and you also won't be reaching your goals because you can't buy anything unless you're willing to give somebody some money to buy the property.   Michael: All right, that makes a ton of sense. For those that might not be familiar to mark, you just touched on what is the rule of 72.   Tamar: So the rule of 72 is you multiply how much percentage you're making, by the years that it will take to double your money. So in 10 years’ time seven, that would be 72. So that would take you at 7% 10 years to make that money at 10% inflation, it would take you seven years to make that much money.   Michael: Perfect, perfect. Thank you for the clarification. Let's shift gears here and talk about your book. I know you said who it was for it and why you wrote it. But I'm just curious, how did you get the inspiration with so many real estate books out there? How did you want to set yourself apart?   Tamar: Yeah, that's a great question and I think this is really at the crux of everything that we do, because we can look also at all the people that are involved in real estate, wait, where's my space? How do I fit in? Is it is the market? Is it too late for me? Those kinds of questions. So for me, right, what I think is a great place to come from is to think about your why and think about why you're doing things. So for me, the book was about me sharing with the world. So I wasn't thinking about everybody else and how saturated the market was, and that there wasn't a space for my book, I was just thinking, You know what, I have this knowledge, I have an idea I want to share who I am and how I got to where I am, I feel like I have a message that I really want to share. I feel that I have knowledge that I want to share and so I just shared…   Michael: …and people were clearly receptive to it.   Tamar: Yeah, yeah, absolutely, a lot, a lot of women are and men are reading it too, and getting a lot of benefit out of it. So it was really about what it's really all about and everything that that the listeners are do is about what is it that you want and what do you want to put into the world and how do you want to live and if you want real estate, by golly, just figure out a way to get it, you know, other people are doing it, why not you? They're not you're gonna, we're all just humans, we're all just people. The only difference between me and you is that I've done it a lot. So I have amassed a certain amount of wealth and you might be at the beginning or at a middle stage, it doesn't matter. It just you're on your journey. I'm on my journey. But you can still find properties.   Michael: Yeah, yeah, not so good. Someone once told me and I forget if it's a famous person or a quote, but you know, you look at someone that's really accomplished. The only difference between them and you as they've made a ton more mistakes than you. It's like, oh, yeah, like they've gone, they've gone through the stuff, right? It's true.   Tamar: That's true and most of the people just so that, you know, that I ever speak to, and that in the circles that I'm around where we're a lot of us have accomplished a lot. We have come from nothing. We have worked really hard, we have made a lot of mistakes, we continue to make mistakes, we continue to put ourselves out there. It's just working that muscle and just be willing to be in the world and create the life that you want.   Michael: So good, Tamar, it's no secret that the world of real estate investing is like oversaturated with dudes, it's like it's ridiculous and we've really tried to make an effort here at rootstock to highlight the women voices that are out there that are doing it. So what can you share with women that are out there who are wanting to get invested, but are feeling overwhelmed or nervous? Because it is such a male dominated space?   Tamar: Yeah. So it's, I think we're still 30% women are investors and we're, we're making strides and I would say, embrace the men embrace the good men and don't feel like it's us in them, just because they've been in the game a lot longer. Historically, we couldn't even buy property, it sounds insane to even say that, because none of it makes sense. Although it's true and we haven't had as much time in this arena. I would say I think the women that struggle more or any woman that starts thinking, oh, those guys, they did this they did that they're hard to work with. I have tons of partners that are men, I adore them as much as I adore the woman and that I work with that I partner with and I believe that if we all embrace what we want, and as a woman understanding that we have skill sets that men do not have and that there's place for us in the real estate investing arena, then we will continue to flourish and to make strides.   Michael: Love it, love it, love it. Tamar, this has been so much fun. Where can people get a copy of the book and how can they get a hold of you if they want to learn more?   Tamar: Yeah, awesome. The book is called The Millionaire mentality of professional women's guide to building wealth through real estate and you can get it just by going to tamarbook.com. It's T A M A R book.com and then also, I'd love to share my real estate investing personality quiz, which is also at the beginning of my book to support beginners and learning. How do you decide what area of investing you want to go into and that you can tamarquiz.com.   Michael: Amazing. Thank you so much and if people want to reach out or learn more about you, is there a good place for them to do that?   Tamar: Yeah, absolutely. You can visit my website at wealthbuildingconcierge.com or you can also send an email to me and my team at [email protected].   Michael: Amazing and we will link to those in the show notes. Well, thank you so much for taking the time Tamar. I really appreciate you coming on and I'm sure we'll be chatting soon.   Tamar: Awesome, thanks for having me.   Michael: You're welcome. Take care.   Alright, everyone, that was our episode, a big thank you to Tamar for coming on. Really, really great insights. Love the piece about the financial advisor that she talked about. So if you missed that, definitely go back and give it another listen. As always, we love hearing from you all with episode ideas, comments and feedback. So feel free to leave us a rating or review wherever it is get your podcasts and we look forward to seeing on the next one. Happy investing…