How to Intelligently Add Value To A Home and Set Competitive Prices

In this episode, we have one of the SF Bay Area's top real estate agents, Brandon Kersis, talk to us about how to be smart with renovation projects and pricing strategies.   Brandon on Instagram: https://www.instagram.com/wcrealtor/ Brandon's Website: www.thekersisteam.com --- Transcript   Tom: Greetings and welcome The Remote Real Estate Investor. On this episode we talk to a selling agent Brandon Kersis one of the leading agents up in Northern California in the East Bay. We talked to him about how to set price, his thoughts on ways to add value to the sale price and all that good stuff so all right, let's do it.     Welcome to the show, Brandon. Thanks for jumping on before we get into the the meat of the conversation. Let's give a little give a little introduction about yourself.   Brandon: Yeah, thanks for having me on and happy to be here. Um, my name is Brandon Kersis. I run a real estate team in East Bay, called the Kersis team and we sell mostly around the woman Creek lumber and Lafayette Alamo, Danville areas, do a lot of residential real estate. We got involved just created the team about four years ago growing since we were number one broker at our company this year, and I got involved with my family and happy to be on and share my expertise.   Tom: Well, we are a remote real estate investing podcast, you primarily do owner occupied stuff. Is that right?   Brandon: Definitely. Yeah, a lot of owner occupied stuff. But we do some duplexes and a little bit of multifamily but mostly single family residential owner occupied.   Tom: Awesome, awesome. I think the theme today, I think there is a lot of kind of just general principles of maximizing the value of the sale. And I think when we were talking about scheduling this, you had recently won an award for like most sales, like within the company. Is that right?   Brandon: Yeah, yeah. Top single broker at the company.   Tom: Yeah, awesome.   Michael: Yeah. Good for you. That's awesome.   Brandon: Thanks. Yeah, it's been a lot of hard work. I think what makes us a little different is that we do have a lot of experience getting properties prepped really well for market. So I can definitely speak on that today.   Michael: Well, Brandon, I'm super excited to talk to you today. selfishly, we always joke that half these podcast episodes are self serving. So I've got an investment property that I'm planning on selling to an owner occupant down in Southern California. So we'll definitely be picking your brain as we go through this.   Brandon: Sounds good.   Tom: Alright, so we have a couple of a rough agenda. And I think the general theme that you know, transcends between owner occupied as well as selling rental properties is how do we get the most value on the sale and the categories that we have identified ahead of times, and you know, like, all episodes is going to be conversational. So we'll probably go down some rabbit holes, but one of them is related to construction projects. So you know, upgrades in the kitchen, that marble, all that kind of good stuff, we're gonna talk a little bit about price setting strategy, we're gonna talk about marketing collateral relevant, not only as a remote investor, but just in these times of a pandemic of getting the most bang for your buck of perhaps virtual visits are not actually seeing the property.   So Brandon, I'll let you kick off the conversation. So thinking about maximizing the value in doing work on the property and preparing to sell it, I'd love to hear your sort of philosophy. Go ahead and ramble on. Let's hear it.   Brandon: Yeah, I mean, the whole thing about maximizing value, you know, when you prepare a salad, trying to get the ROI, right, you don't want to spend any money that you're not going to get back. And that's regional. And it also depends on what kind of house you have. I think the first step is understanding your local market and also understanding the house you have, right because if you have a very s