86 | The Creative Combining Of Content And Commerce

As digital and social platforms have continually matured and as our use and dependence on them has grown, we’ve seen incredible advances made in the democratisation of retail.  Through ever-evolving interactions of apps and the wide accessibility of online tools, we’re now at a point where commerce and content are becoming one - where creators are able to operate beyond continental boundaries, attract global audiences and design and produce niche products for loyal customers without leaving their keyboard.  In today’s episode of The Resilient Retail Game Plan, I speak to Chris Lamontagne, CEO of Spring, a global platform that works with creators, providing them with all the tools to produce and sell their own unique products, all the way from design, through to fulfilment, payment and beyond. In this podcast, we discuss how creators represent ‘the new brand’ and how a sense of community underpins the fervent fandom we see for accounts on platforms like TikTok and Youtube. We also talk about what sort of misleading audience metrics to look out for and how a digital platform’s comments and engagement tools are every creator’s secret sauce. To find out more about Spring, follow the links below: https://www.spri.ng/ https://www.instagram.com/springforcreators https://www.tiktok.com/@springforcreators https://www.twitch.tv/spring https://www.youtube.com/springforcreators