The Rest Is...The Future Of PR - The Influence Of AI & New Technologies

This week, Jacki and Lyle discuss a topic that is becoming increasingly significant as new technologies come to the fore - what does the future hold for the world of PR? In an intriguing and informative conversation, Jacki outlines how a brilliant conversation with someone she mentors led to her wanting to discuss how the PR industry will evolve in the future, what skills PR professionals will need, and the influence of new technologies on the communications industry moving forward. She emphasises how the landscape of the comms world continues to change and develop, and states that she would never have dreamed of releasing weekly podcasts when she was starting out in the industry several years ago. Lyle then asks the question as to whether advancements in AI, the advent of Web3, and computer-generated content have made working in the industry easier of harder, with Jacki providing an answer that may well surprise you. Everything from ChatGPT, the Kardashians, the Writer's Guild of America Strike, and brand new roles for AI professionals is covered in this wide-ranging look at what the future holds for the PR industry. In the immediate future, it is also noted that this is the last episode before Jacki gets married, with a massive The Rest Is PR congratulations sent her way during the episode!Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via [email protected] or [email protected] information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.