The Rest Is...When Media Training Goes Too Far, & The Importance Of Engaging Your Audience

This week, Jacki and Lyle discuss the importance of being original and innovative when delivering content and, particularly, speeches and large-scale events and conferences. Jacki opens up on her recent experiences at events like these, such as GDC in San Francisco, where speakers she was very excited to see ended up laying out very standard and, in Lyle's words, safe archetypes instead of leading the way with new and exciting thoughts. Jacki highlights former guest and friend of the podcast Eric Kress as a great example of someone who always has something new to say, and who does so in an engaging and ultimately entertaining way. Lyle emphasises the importance of engaging your audience, and how many industries have moved on from the days of information-heavy content. He states that it is now importance for industry leaders to capture the attention of their audiences, with Jacki mentioning the brilliant work being done by former guests Esther Stanhope and Guy Clapperton in training their clients to be entertaining as well as informative. There is time for Lyle to discuss how these themes translate across into the acting world, and for both Jacki and Lyle to air their grievances when it comes to recent events!Artwork by DimosoMusic by Lyle FultonGet in touch via [email protected] or [email protected] information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.