The fragrance market's challenges and solutions

The fragrance market's challenges and solutions, including distribution and finding the perfect "blend" of online and offline. Niche fragrance has the floorspace, but how will that affect distribution going forward? There are two good ways to do digital in-store: support online sales and make good offers for in-store shopping. A VidMob survey found that 1000 Instagram users purchased directly from the app. We tell you what drives the results.