Democratizing Luxury for the African Shopper: The Jendaya Story

Jendaya is a luxury people-powered e-commerce marketplace based out of Africa. With a mission to democratize luxury, they empower diverse designers through culture and community and prioritize continental African shoppers. Join our host Krithika Anand in conversation with Ayotunde Rufai, the CEO and co-founder of Jendaya who is an investment banker turned fashion entrepreneur who’s creating waves in luxury fashion e-commerce in Africa.