Entering the World of Phygital Stores with 6th Street

Joining us today is Karan Kunal, the Lead Product Manager at 6thStreet. Based in the GCC, Apparel Group's exclusive omnichannel e-commerce platform, 6thStreet.com is a one-stop destination for all things fashion and apparel. Their Phygital store - which combines their online store with their physical store is truly an experience that takes omnichannel to a whole other level. In this conversation, we'll talk to Karan about his journey at 6thStreet, how we're creating unique customer experiences, and of course, an insight into how they're planning on adopting tech in the near future.