The Digital Transformation of PICARD; A 94-Year-Old Legacy Retailer

In this episode, we have with us here today is Johannes Montag, Head of eCommerce at PICARD. PICARD is a family concern that has been passing on their love for beautiful leather goods to the next generations over the years. Made using natural materials, equipped with traditional bag-making craftsmanship with creative design at its core, here’s how this 94-year-old legacy company is undergoing its digital transformation.