3072 - Email Open Rates Are Misleading

Unless you really believe they’re suddenly up by more than 67% over historical norms. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, email, open, rate, rates, click, through, CTR, ROI, inbox, spam, junk, pixel, Apple, DMA, MPP, direct mail,