Q&A: Outcomes Over Deliverables, Charging Your Worth, Saying No, Ignoring AI

Last month I spoke at an event called "Life's Work" in La Jolla, California, organized by my good friend ​Blake La Grange​. In the Q&A conversation, moderated by ​Patrick McAndrew​, we discussed:- Selling outcomes instead of deliverables- Why you shouldn't "charge what you're worth"- The "Line In The Sand" test for picking clients- Why everyone's a gangster until they have to turn down $10k- Good pain vs. bad pain in business- How to use my "Agent Rule" to charge more money- Why full price or free is still the best policy- Why I didn't touch AI until 2025When you’re ready, here are 3 ways I can help you:📬 ​Work Less Wednesday (FREE)​My weekly email. What I’m learning, doing, and thinking about. 30k readers.https://www.worklesswednesday.com🏖 ​How To Work Less​ From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it. (350+ past students. 5 stars)https://www.learn.howtoworkless.com🧪 ​Work Closely With Me​ I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), ​watch this video, then let's talk​:https://learn.howtoworkless.com/lab/Instagram: https://instagram.com/richwebzYouTube: https://www.youtube.com/@richwebzThreads: https://threads.net/richwebzTwitter: https://twitter.com/richwebz