#004: Build A Stronger Brand With THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis & Jack Trout - Book Summary #4

Let's explore three of the top insights from my favorite marketing book of all time. It's a book I've read multiple times over the past fifteen years and one that has had a profound impact on my businesses over that time.It's The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. In this short book summary I'm going to share the first, second, and ninth laws from the book. Be sure to read the entire book if you're interested in exploring these ideas in far more detail...