#008: Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7

Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.If you're in marketing, brand communication, or product development - review this book summary to decide if this is the r...