#009: Why Did AMAZON Choose BOOKS As The FIRST PRODUCT To Sell Online? - Bold Moves #2

Amazon is a massively successful e-commerce giant today, but they didn't start out by trying to sell everything to everyone. They started with just books. So in this episode we're going to explore WHY they started with books.What is so special about selling books on the Internet? And most important of all, what practical lessons can we learn from studying Amazon's early strategy? To answer these questions, we're going to explore their early strategy.Want to leave a COMMENT or watch the ...