#013: The 5 BEST MARKETING METRICS For Business Or Startup Growth
The Rick Kettner Podcast - A podcast by Rick Kettner
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Whether you’re starting a new business or just looking to track the overall health and growth of an established brand, it’s important to understand the business metrics that are most important for growth. In this video, we’ll cover the top 5 best marketing metrics for tracking business growth.These metrics are often referred to as pirate metrics, because of the AARRR acronym. They were established by Dave McClure and stand for: acquisition, activation, retention, referral, and revenue.They ca...