#034: Create A Timeless Product With PERENNIAL SELLER By Ryan Holiday - Book Summary #18

The Rick Kettner Podcast - A podcast by Rick Kettner

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Learn how timeless products are made and marketed. Perennial Seller by Ryan Holiday explores the process of how to build products that, rather than having an initial splash and then fading in relevance over a few short years, find greater and greater success over time.Almost every category has these kinds of perennial products that not only stand the test of time, but continue to attract more and more customers. And this book helps to explain the factors that go into creating such...