#038: Create a movement with THIS IS MARKETING by Seth Godin - Book Summary #20
The Rick Kettner Podcast - A podcast by Rick Kettner
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Let's explore three interesting insights from THIS IS MARKETING by Seth Godin. This book is about how to create a movement. It explains how to build momentum with a new product, service, or idea. The reality is that there is a lot of noise in the marketplace, and marketing is about cutting through that noise and creating an impact. And this book explains how to do that more effectively.So, if you’re a founder, entrepreneur, marketer, or anyone else trying to build mome...