#049: Become More Persuasive with INFLUENCE by Dr. Robert Cialdini - Book Summary #25

Let's explore three key insights from INFLUENCE: The Psychology of Persuasion by Dr. Robert Cialdini. This is an interesting book because its original intent was to help people avoid being persuaded by the various techniques covered in it. And yet, despite that goal, it’s become a popular manual for salespeople, marketers, and leaders that want to be more influential or persuasive.I’m always hesitant to recommend a book like this, because some readers may be tempted to abuse the techniq...